In preparation for David S. Kraft’s visit to our class, I have prepared these questions.
- What is the toughest decision you have had to make while working at ESPN?
- How did the infamous Jeremy Lin headline get published and what was the first thing that was done to remedy the situation?
- Was what you learned during the Sulzberger Fellowship difficult to adapt to, or did all the changes make sense right away?
- What was the most important thing you learned during that fellowship?
- How does ESPN’s commitments to leagues they are partners with affect the coverage of those leagues when it comes to sensitive issues?
- How do you feel about that?
- Are there any areas you definitely stay away from when providing coverage?
- Do you have any say when it comes to new partnerships, like the one with the UFC?
- What is the most difficult thing about managing a copy desk?
- What are you doing to get more women readers?
Issues in Sports 